Originating in South Korea, KIA Motors is one of the fastest-growing automotive brands. In 2016 KIA was ranked highest among all Industry Brand vehicles according to the J.D. Power U.S. Initial Quality Study, making it the first non-luxury brand to lead the industry in 27 years. Two of its models, the Soul and the Sorento, were the Highest Ranked Compact Multi-Purpose Vehicle and Small SUV respectively. Since 2012, KIA has consistently won design and safety awards allowing it to remain in the Top 100 of Interbrand’s Best Global Brands.