Having transformed into an industry leader in design, quality and technology, KIA Motors reached historic new heights today when J.D. Power recognised the brand as the highest scoring nameplate in its 2016 Initial Quality Study (IQS) out of all 33 makes in the U.S.A. Marking the first time in 27 years that a non-premium brand has topped the rankings, KIA’s rise to the top was driven by segment-leading performances from the Sportage and Soul, while Rio, Cerato and Sorento all ranked in the top three of their respective categories.
The KIA Soul took top honours in its segment of the initial quality survey.
“Ranking number one in the entire industry for initial quality is the result of KIA’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,” said Michael Sprague, chief operating officer and EVP, KIA Motors America. “As the highest ranked brand in the industry, there is no doubt KIA is a world-class automaker.”
The 2017 KIA Sportage, which will be available later this year, also took first place in its segment.
As KIA’s U.S. sales have consistently grown over the last four years to surpass the 600 000 annual unit mark, so too has the brand’s performance in J.D. Power’s Initial Quality Study. After entering the overall top 10 for the first time in 2013, KIA placed second in the industry (after Porsche) and led all non-premium makes in IQS in 2015.
The Sorento gains another top three position in the J.D. Power Initial Quality Survey. Now in its 30th year, the annual J.D. Power IQS analyses responses from vehicle owners in 26 segments. IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.